"My hair feels healthy again and I finally feel like myself. Mitra did exactly what I wanted — layers and styling that transformed my thick hair. The salon is lovely, everyone was friendly, and the whole experience was great."

"My favorite haircut!! Tony is incredible. While I've never worked with other stylists, I see people walking out with hair looking great. The salon is lovely and the space is very bright and welcoming."

"Great place & atmosphere. Staff is excellent. Every time I leave feeling like the best version of myself. Highly recommend to anyone in the Kensington area."

"Had the pleasure of getting my hair cut by Sandra! She's a true professional and delivered one of the best cuts I've ever had. She added texture and volume using excellent point cutting technique. A great listener."

"Marcela and Minh did an amazing job cutting my kids' hair! My son is 15 months old and it was his first haircut — it went super quick with no tears. My daughter loves the layers and how light her hair feels."

"Val, who specializes only in color and highlights, is the only reason I patronize Identity. She is truly gifted. The results are always stunning — exactly what I had in mind and more."

"I've been seeing Donna Summer at Identity Salon since I moved to the area. She's truly amazing — takes such great care of my natural hair and extensions every single time. I always leave feeling so confident."

"I came in as a walk-in and Donna Summer immediately offered to help! I left the salon with a beautiful haircut with layers and angles. She is bubbly and always perfecting her work!"

"I was at Identity Salon a few weeks ago and had a wonderful experience with Reece. She knows what she is doing from her creative vision to the way she makes her clients feel! The staff is so welcoming and knowledgeable."